Apple has been making headlines lately, which is hardly surprising — although in this case we’re not referring to the highly anticipated iPhone 6 or the company’s purchase of Beats Audio and Beats Electronics. The tech giant has had the design and tech worlds talking since it unveiled plans last year for its futuristic Apple 2 Campus headquarters in Cupertino, CA, designed by none other than Sir Norman Foster of Foster + Partners.
Earlier this month, the buzz continued when Apple announced the opening of its first Foster-designed retail outlet in Istanbul, which is reminiscent of its iconic Fifth Avenue glass cube storefront in Manhattan. Similarly, the plans for its upcoming flagship store at Union Square in San Francisco (shown above), also by Foster, were recently approved and will also feature an open design with a two-story glass facade.
The very latest development on Apple’s retail front, however, is a stark contrast to what the brand’s architectural fans might expect. According to Apple Insider, the company has enlisted the help of architects at Bohlin Cywinski Jackson — which designed the iconic Fifth Avenue Apple store in Manhattan, and several others — and engineers at Eckersley O’Callaghan to renovate the historic U.S. Mortgage and Trust Company building at the corner of East 74th Street and Madison Avenue in New York City.
The 93-year-old building is anything but a glass cube, and at least one report suggests Apple will likely preserve the historic architecture of the building. Leave it to Apple to keep thinking outside the box.