In their groundbreaking book, Cradle-to-Cradle: Remaking the Way We Make Things, architect Bill McDonough and chemist Michael Braungart called for a new industrial revolution that challenges the notion of how we design, manufacture and consume products. They argue that we should mimic nature’s “biological metabolism” by creating safe, nontoxic products that can be perpetually reused as “technical nutrients” within a closed-loop system that eliminates waste. In the 12 years since it was published, the concept is reaching a tipping point, and manufacturers are increasingly finding new raw-material streams to create beautiful, sustainable products such as these:
The Lollygagger Collection from Loll Designs (shown above) is made primarily from discarded milk bottles that were destined for landfill. More than 95% of the company’s own waste is sent to be recycled again.
Made entirely from 100% post-consumer recycled cardboard paper and 100% post-industrial recycled wood waste, FlexibleLove’s Earth 16 is environmentally sound seating designed expressly for offices and homes.