Most of us are probably not too familiar with the history of carpet, despite its ubiquitous nature in North America, where it exploded in popularity in the mid- and late 20th century. To the untrained eye, it looks like not much has changed over the years other than colors and patterns. But there’s a lot more going on in the world of carpet — such as the introduction of plank tiles and digital printing technology — that has opened up greater design possibilities for the humble, long-suffering carpet.
Which brings us to the latest innovation that had the design world abuzz at the NeoCon, the massive annual exhibition of commercial office furniture and products held in Chicago. We’re talking about carpet backing, believe it or not. You know, that scratchy, unsightly underside to the plush carpets people love to walk on with bare feet?
Thanks to manufacturer Patcraft, carpet backing is finally taking a front seat in design by adding color and texture to the flooring surface. Its Deconstructed Collection (shown above) exposes the carpet backing, which is dyed in bold colors such as hot pink, yellow, red, and blue (neutral shades are also available). Texture and dimension can be manipulated by changing the carpet pile height and creating truly unique designs for interiors.
In other words, this product is the complete opposite of the “shag” carpet of the ’70s—proving once again that less can definitely be more.