A few months ago, the American Institute of Architects began what it is calling the Repositioning the AIA Initiative. In the video above (also available for viewing on the AIA website), CEO Robert Ivy offers an update on the effort — including the reasons why we are supporting and working with Cool Spaces! As Bob says, “When’s the last time you can remember a national show on architecture?”
Together, we agree that the time is now to change the way we think and behave in order to shape our future. To become a more valued, relevant organization, the AIA will focus our priorities to:
(1) Elevate public awareness
(2) Advocate for the profession
(3) Create and expand the sharing of knowledge and expertise to ensure a prosperous future for our members
We’re in a different world today and the AIA is a legacy institution that must balance its historic value with the needs of the future. The Repositioning Initiative is about what we need to do, collectively, for the entire body of architecture today and going forward. This is for the profession. Architects and architecture are at a threshold that demands increased awareness of our place in society and the way we present ourselves to the world.
Keep up with this important project at the AIA’s dedicated webpage.